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Price Gouging During Emergencies: How to Protect Yourself and Your Wallet

Writer's picture: Kirk CarlsonKirk Carlson


Price Gouging During Emergencies: How to Protect Yourself and Your Wallet


When disaster strikes, whether it’s a wildfire, hurricane, or other crisis, the demand for essential goods and services often skyrockets. Unfortunately, some businesses exploit these situations by dramatically increasing prices, a practice known as price gouging. Recognizing and combating this unethical behavior is critical for consumer protection.


Here’s what you need to know about price gouging, how to report it, and steps you can take to protect yourself during emergencies like wildfires.


What Is Price Gouging?


Price gouging occurs when businesses raise the prices of essential goods or services beyond a reasonable threshold during a state of emergency. For instance, California law prohibits price increases of more than 10% following a declared emergency unless the seller’s own costs have risen.


This practice affects everyday items such as water, food, fuel, and housing. For example, during recent California wildfires, some landlords reportedly increased rents by as much as 124%, prompting outrage and legal scrutiny (NY Post).


How to Protect Yourself Against Price Gouging

1. Understand Local Laws

Many states have laws that regulate price increases during emergencies. For example, California caps price hikes at 10% in such situations (California Attorney General’s Office). Familiarize yourself with the laws in your area.

2. Report Suspected Price Gouging

If you believe a business is price gouging, file a complaint with your state’s Attorney General or local consumer protection agency. In California, you can submit evidence through the state’s online reporting system (CA Attorney General).

3. Document Evidence

Keep receipts, take photos of price tags, and note the location of the business. This documentation can help authorities take action.

4. Beware of Scams

Emergencies often attract scammers posing as officials or contractors. Always verify their credentials before sharing personal information or making payments (Associated Press).


Protecting Yourself During Wildfires


Wildfires create unique challenges, but there are steps you can take to mitigate risks and protect yourself financially:

Review Insurance Policies

Ensure your homeowner’s insurance policy is up to date and covers wildfire damage. Document your belongings with photos or videos for easier claims processing (Consumer Reports).

File Claims Promptly

If your property is damaged, contact your insurer immediately. Take photos of damages and keep detailed records of communications with your insurance company (Consumer Reports).

Verify Contractors

After disasters, be cautious of unlicensed contractors offering repairs. Always check their credentials and avoid paying large sums upfront (Associated Press).


Stay Informed and Vigilant


Emergencies like wildfires are stressful, but knowing your rights and taking proactive measures can prevent you from becoming a victim of price gouging or scams. If you suspect unethical practices, don’t hesitate to report them to the authorities and help protect your community from exploitation.


For more information, visit:


By staying informed and prepared, you can safeguard yourself and your family during challenging times.

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