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Review of Grantsmanship: Program Planning & Proposal Writing (Second Edition)

Writer's picture: Kirk CarlsonKirk Carlson

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Review of Grantsmanship: Program Planning & Proposal Writing (Second Edition)

By Barbara Floersch, Edited by Cathleen E. Kiritz and Norton J. Kiritz


In the world of nonprofit organizations and grant-seeking professionals, Grantsmanship: Program Planning & Proposal Writing by Barbara Floersch has long been regarded as a cornerstone resource. The second edition of this essential guide, updated and expanded, continues to build on its reputation by offering an even deeper exploration of the art and science of crafting compelling grant proposals. With editorial contributions from Cathleen E. Kiritz and Norton J. Kiritz, this edition brings both clarity and expertise to one of the most critical areas in nonprofit work.


A Practical and Comprehensive Guide


Floersch’s second edition is an indispensable tool for both beginners and seasoned professionals. The book walks readers through the entire grant-seeking process, from conceptualizing a project to preparing a polished and competitive proposal. The updates in this edition reflect changes in the philanthropic landscape, including a greater emphasis on data-driven decision-making, evidence-based practices, and adapting to funders’ increasing demand for measurable outcomes.


The book excels in presenting a clear structure for program planning and proposal writing. Divided into accessible sections, it covers key topics such as:

• Designing programs based on identified community needs

• Writing a powerful needs statement

• Establishing clear goals and objectives

• Developing work plans, timelines, and budgets

• Creating evaluation strategies that satisfy funders’ requirements


One standout feature of the book is its integration of program planning with proposal writing. Floersch emphasizes that successful grant proposals are born from sound program design, and she provides actionable advice on how to align organizational goals with funder priorities.


User-Friendly Format


The book’s updated format is easy to navigate, featuring examples, checklists, and templates that readers can immediately use in their own work. The inclusion of practical tools and exercises is particularly beneficial for those new to grantsmanship, as it allows them to apply the concepts as they learn.


The editing by Cathleen E. Kiritz and Norton J. Kiritz enhances the readability and organization of the content, ensuring that even complex topics are approachable. Their combined experience adds an additional layer of credibility to the book, making it a trusted resource for nonprofit professionals, educators, and consultants alike.


Key Updates in the Second Edition


This edition includes expanded guidance on:

1. Diversity, Equity, and Inclusion (DEI): Recognizing the growing emphasis on equity in philanthropy, the book provides strategies for incorporating DEI principles into program design and grant applications.

2. Digital Tools and Technology: The book offers insights on using technology for grant research, virtual collaborations, and tracking program outcomes.

3. Sustainability Planning: Floersch stresses the importance of demonstrating long-term sustainability to funders, a topic that is increasingly critical in securing grants.

4. Updated Case Studies: Real-world examples illustrate successful proposals and highlight common pitfalls, offering a learning opportunity for readers at all levels.


Why It Stands Out


One of the most valuable aspects of this book is its emphasis on fostering relationships with funders. Floersch dedicates a section to understanding funders’ perspectives and encourages grant seekers to approach the process as a partnership rather than a transaction. This advice is invaluable for building long-term funding relationships.


Additionally, the book’s tone is encouraging and empowering. Floersch and her editors acknowledge the challenges of grant writing but provide readers with the tools and confidence to tackle them effectively.


Who Should Read It


Grantsmanship: Program Planning & Proposal Writing is essential for:

• Nonprofit professionals seeking to improve their grant-writing skills

• Consultants and educators in the nonprofit sector

• Fundraisers and development staff looking to secure diverse funding sources

• Students and academics studying nonprofit management or philanthropy


Conclusion


The second edition of Grantsmanship: Program Planning & Proposal Writing by Barbara Floersch is more than just a guide—it’s a comprehensive resource for anyone involved in the grant-seeking process. Its updated content, practical tools, and clear guidance make it a must-have for nonprofit professionals. Whether you’re just starting out or are a seasoned grant writer, this book will undoubtedly enhance your skills and increase your organization’s chances of success in the competitive world of grant funding.


In an era where competition for funding is fiercer than ever, Floersch’s work is a beacon for nonprofits striving to make a lasting impact.

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