In late 2025, a TikTok user named Sophia James posted a series of videos and called the last one “Group 7.” It wasn’t tied to a brand or cause—just a creative experiment. But something unexpected happened: it went viral. Within days, people started identifying as part of “Group 7.” There were no rules, no requirements—just a feeling of belonging. And that simple idea caught the attention of major brands and social movements alike. What Made Group 7 So Powerful? 1. A Sense of
