How Group 7 Became the Trend Brands Can’t Ignore

Kirk Carlson
3 hours ago
2 min read

In late 2025, a TikTok user named Sophia James posted a series of videos and called the last one “Group 7.” It wasn’t tied to a brand or cause—just a creative experiment. But something unexpected happened: it went viral.

Within days, people started identifying as part of “Group 7.” There were no rules, no requirements—just a feeling of belonging. And that simple idea caught the attention of major brands and social movements alike.

What Made Group 7 So Powerful?

1. A Sense of Belonging

People crave connection. The moment someone saw the video and said “I’m in Group 7,” it made them feel part of something special.

→ Lesson: Give people a role or identity—like Cadet, Mentor, or Leader—and they’ll take pride in it.

2. Simplicity

No complicated message. Just: “You’re in.” That’s it. Easy to say, easy to share.

→ Lesson: Keep your message simple. People will repeat it if they understand it quickly.

3. Authentic Action

Brands jumped on the trend. Some offered discounts for “Group 7” members. Others posted their own videos. It wasn’t just talk—it became action.

→ Lesson: Don’t just talk about purpose. Show it. Live it.

What This Means for JLBC Cadet Corps and Covenant of Courage

You don’t have to be a brand to build a movement. You just need to create a shared mission that people can feel proud of.

Ideas to Apply:

Start a Challenge: Invite people to join “Group 7: Endure the Storm”—a team of teens, veterans, and leaders ready to serve.
Give It a Symbol: Create a digital badge, patch, or certificate for those who complete service hours or training.
Tell the Story: Share real stories of cadets and veterans who are rebuilding lives and communities.
Make It Shareable: Use hashtags like #G7Mission, #Group7Cadets, or #EndureTheStorm to invite others in.